BATTLE AGAINST SOFTWARE PIRACY
Starting in 2004, Microsoft has been working with the Vietnamese government to increase awareness of software piracy and its consequences in Vietnam in the effort to significantly lower the software piracy rate – the highest in the world at 92 % (according to the annual IDC study commissioned by the Business Software Alliance).
In a bid to leverage the government’s enforcement activities, Pioneer conducted a timely and effective media relations campaign, at the same time, successfully garnering support from authorities, policy-makers and ordinary citizens.
According to IDC’s latest global piracy report, the software piracy rate in Vietnam last year dropped to 85-percent and the country is no longer included on the list of countries with the highest rates of software piracy. In addition, legal strides have also taken place including the enforcement of Intellectual Property Law in July 2006, the advancement of software copyright protections in 2007 as well as the recent interministerial circulars enabling the judicial system to subject software pirates to criminal charges. Pioneer Communications has effectively leveraged media coverage on numerous inspections conducted by software copyright enforcement authorities over the past 4 years.
Heeding the serious and determined approach of the Vietnamese government, large corporations and government offices officially purchased copyrighted software from Microsoft in May 2007.
- Government relations
- Coalition building
- Issue management
- Stakeholders engagement