Pioneer Marketing & Communications

Debra J. Schmidt interviews Joan Stewart (A one-hour tele seminar)
You will learn:

• The wrong assumption many PR people make about the media
• The value of creating a media database
• 18 things to include in your media database
• When to start publicizing your event
• What to do when you’re in doubt about sending a news release
• 8 questions to ask yourself about your even

• How to pitch story ideas selectively
• 6 ways to find out which events are competing with yours for coverage
• How to get those mega-feature stories a day or two before the event
• The 5 most important words to use with every media person
• How to build strong relationships with editors
• How to request a meeting with the media
• What to discuss when you meet
• Where to find calendar listings where you can post your event
• 6 ways to involve reporters in your event
• How to ask radio stations for a live remote
• How to entice a radio station to do a live remote
• Tips for using your cable TV company’s public access channel
• How to involve TV anchors at your event
• The power of food gifts and why they help lure the media
• Why the media hate news conferences
• How to create an enticing media kit
• 3 ways to lure crowds the day of your event
• The big mistake PR people make with media kits
• 5 amenities to grant reporters who cover your event
• How to make your media kit available to the media within seconds
• 7 tips for seeking a media sponsorship
• How to entice reporters to open your media kit $29.95 plus shipping & handling