Pioneer Marketing & Communications

		On June 26 2007 the Petrolimex Group Commercial Joint Stock Bank (PG Bank) officially opened its first bank in Hanoi. Newly established by two giant shareholders: the Vietnam National Petroleum Corporation (Petrolimex) and the Saigon Securities Inc. (SSI), PG Bank is determined to fulfill its goal of becoming one of the leading commercial joint stock banks in Vietnam.

The agency once again proved its commitment to professionalism by creating appropriate stage decorations and implementing key aspects of the event in a short time. The concept adhered to the theme: “PG Bank Commits to 5-star Service” with the unspoken implication being that PG Bank aimed to reach the uppermost rating of 5 stars.

For the event, the Pioneer team decorated the branch with a radiant orange color that matched PG Bank’s logo. This successfully drew the public attention Pioneer wanted the bank to receive. The bank was also filled with banners, flags, flowers and lion drums which created a splendid aura and gave the opening ceremony the liveliness other events lack. Passers-by could not resist turning their heads to look back at the PG Bank building, as the enthusiasm was that catchy. Senior guests, representatives and the media were all pleased by the considerate nature and enthusiasm of Pioneer’s polished welcoming staff. After the inaugural ribbon-cutting and tour of the bank premises, guests were invited to Daewoo Hotel to attend a reception and enjoy special performances.

PG Bank’s management expressed high esteem for Pioneer in providing a timely and informative press release of the opening ceremony to reputable newspapers and news television channels in Vietnam.